Press Releases

I have written multiple press releases for the Saugatuck Center for the Arts. For these documents, I researched the events, got quotes from staff members, and followed genre standards to format information that I then sent to local media outlets. The stories have been published in sources such as WKTV, The Holland Sentinel, and The Commercial Record.

Videography

I am experienced in all aspects of the video production cycle. This includes design and planning, cinematography, on-site coordination, and editing in Adobe Premiere Pro, Adobe After Effects, and Final Cut Pro.
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In the linked project for the MSU Slam Poetry Team, I was the primary storyboard artist, interview designer, and co-cinematographer as well as the sole editor.

Feature Articles

As a feature writer for the MSU Department of Writing, Rhetoric, and American Cultures I research topics I was assigned, arrange and conduct interviews, and write short articles for publication on the department website. Click on the picture to read my article on Dr. Qwo-Li Driskill.

Graphic Design

I have created visual documents for social media and print in Adobe Illustrator, Photoshop, and InDesign. With these designs, I keep in mind brand standards as well as graphic design principles.

​The mailer to the left was sent out to the Saugatuck Center For the Arts mailing list of over 500 people.

Marketing Plans

I created the marketing plan for the sold-out 400 seat Well-Strung concert as well as the sold out Paula Cole concert both at the Saugatuck Center for the Arts. These plans included conducting competitor research, analyzing our audience, and brainstorming innovative and effective marketing solutions to best reach the people who would be interested in our programs.

Grant Writing

I have taken the class "Grant and Proposal Writing" where we learned how to research, format, and write grant proposals. Click on the image to see my final project for the class, a mock grant proposal asking for funds to start a mental health counseling program at the Grand Rapids Pride Center.

Social Media

 I have helped manage the social media presence for many clients across all social media platforms. This involves multiple posts a day with attention to each platform's specific needs and audience.

E-Newsletters

At the Saugatuck Center for the Arts I helped create weekly E-Newsletters, feature articles, and special event announcements through Constant Contact. This included making decisions on what media to include, writing interest-catching features, and formatting information in an effective and visually appealing way.