Press ReleasesI have written multiple press releases for the Saugatuck Center for the Arts. For these documents, I researched the events, got quotes from staff members, and followed genre standards to format information that I then sent to local media outlets. The stories have been published in sources such as WKTV, The Holland Sentinel, and The Commercial Record.
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VideographyI am experienced in all aspects of the video production cycle. This includes design and planning, cinematography, on-site coordination, and editing in Adobe Premiere Pro, Adobe After Effects, and Final Cut Pro.
In the linked project for the MSU Slam Poetry Team, I was the primary storyboard artist, interview designer, and co-cinematographer as well as the sole editor. |
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Graphic DesignI have created visual documents for social media and print in Adobe Illustrator, Photoshop, and InDesign. With these designs, I keep in mind brand standards as well as graphic design principles.
The mailer to the left was sent out to the Saugatuck Center For the Arts mailing list of over 500 people. |
Marketing PlansI created the marketing plan for the sold-out 400 seat Well-Strung concert as well as the sold out Paula Cole concert both at the Saugatuck Center for the Arts. These plans included conducting competitor research, analyzing our audience, and brainstorming innovative and effective marketing solutions to best reach the people who would be interested in our programs.
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E-NewslettersAt the Saugatuck Center for the Arts I helped create weekly E-Newsletters, feature articles, and special event announcements through Constant Contact. This included making decisions on what media to include, writing interest-catching features, and formatting information in an effective and visually appealing way.
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